If you don’t have an app for your restaurant, it almost certainly isn’t. In the modern day, people use apps for just about everything, including ordering food.
In fact, a quarter of people already have at least one restaurant app on their phones. As more and more people download new apps, that number is sure to grow.
Don’t miss out on this major source of business for your restaurant. In this guide, we’ll teach you everything you need to know about using an app for your restaurant. Get started today, and watch the orders roll in!
Why Get an App for Your Restaurant?
Wondering why an app for your restaurant is such a good idea? Let’s take a look at the top reasons to get one.
1. Customer Convenience
Many customers love the convenience of ordering through an app. This means that even if they don’t feel like coming in in person or making a phone call, they’re still likely to place an order.
Customers love the convenience of using an app. They never have to wait in line, or inconvenience someone else while trying to make up their mind. They don’t even have to leave the house to get their favorite restaurant food – what’s not to like?
This also reduces order errors. When an order is placed over the phone, it’s easy to misunderstand what someone says. In an app, there are no mistakes.
2. Increased Productivity
Your employees can be more productive when they’re not tied up with taking extra orders in person or over the phone.
Ordering through an app frees up your staff to focus on the customers that are dining in-house. Your employees will be less stressed, and all of your customers will be happier because they can get the level of attention they need.
3. Start a Loyalty Program
Loyalty programs have been around for a long time in the form of a punch card. However, an app allows more people to sign up for a loyalty program and offers an easier way to rack up points or rewards.
The problem with a punch card is that the customer needs to have it with them in order to use it. However, an app appears on their smartphone. Few people leave the house without their phone these days, so it’s easier to have all their loyalty programs there.
A loyalty program also does just what it says it will – helps people stay loyal to your business. The points or rewards you offer give them an incentive to choose your restaurant over any others. It shows that you care about your customers and want to give back to them.
Loyalty programs are free to set up and can pay off in increased business. An app makes it that much more likely that people will join.
4. Take Mobile Payment
Don’t you want to give customers as many ways to give you money as possible?
Today, more and more people are using their mobile devices as their wallets. If you only take card or cash, you’re missing out on valuable sources of income. Having an app for your restaurant allows customers to pay you without digging for their wallets.
The convenience of payment can make the difference in whether or not someone makes a purchase. When a customer has to pull a $20 out of their wallet, they might rethink spending it. However, if all they have to do is click a button to make a purchase, they’re less likely to second-guess the cost.
5. Get More Reservations
Of course, you don’t want all your customers to order through an app for your restaurant. It’s also important to keep them coming through the door if you have a sit-down establishment.
You can actually get more table reservations through an app, too. Again, it comes down to convenience. It’s faster and easier to book reservations through an app than in person and on the phone.
This convenience makes it likely that someone will choose your restaurant over one that doesn’t allow reservations through an app.
6. Specify Locations
If you have multiple locations for your restaurant, an app is an important way to let customers know which restaurant they’re interacting with.
Many times, a customer will call the wrong location to order takeout or make reservations, which can cause problems later on. An app can eliminate errors by directing people to the location nearest them. It can even use GPS to locate which one they should order from.
You can also set your app to send messages to customers when they’re near one of your restaurants. Alert them to special deals or promotions at that location, and they’re more likely to order – or walk through the door.
7. Send Notifications
In addition to sending location-specific notifications, you can send many other push notifications through the app, as well.
Let people know about deals, promotions, new items, and more. Alert your customers to special events at the restaurant that they won’t want to miss. Just be careful not to send too many notifications – this can push people to delete the app.
8. Collect Data
An app lets you learn much more about your customers. This information can help you serve them better, bringing more people in and keeping your current customers happy.
Use the data from the app to find out where your customers are, and what they use the app for. When are they most likely to place orders? You can increase kitchen staff at those times to get the food out to them faster.
You should also modify the app for your restaurant based on how people use it. Customers love it if you’re always working to offer them a better experience.
Need to Find the Right App for Your Restaurant?
Are you ready to get an app for your restaurant?
An app is an easy, inexpensive way to attract new customers and keep your current ones loyal. Take your restaurant into the modern day by launching an app.
If you’re not sure how to get started, don’t worry. We have the perfect app for you – contact us to learn how you can use it.