Restaurant Marketing and Mobile Apps


If you haven’t started using a mobile app in your restaurant marketing plan, you are missing out. It’s an incredible opportunity to engage customers and significantly increase your sales. Still have doubts about the importance of mobile apps in restaurant marketing? Well, let’s take a look at Starbucks. In 2015, the chain transacted 16% of its business on the Starbucks mobile app. Think about it. That’s a crazy significant amount of their overall sales.

You can’t argue with numbers like that. There’s no question that incorporating a mobile app into your restaurant marketing plan could have a huge impact on your restaurant’s success.

Keep reading to find out how!

5 Ways a Mobile App Can Improve Your Restaurant Marketing


1. Ordering

With a custom-branded mobile app, you can provide your customers with an easy access menu and a mobile ordering form. Since convenience plays such a huge role in customer experience, giving your customers the convenient option of ordering on your mobile app is sure to increase your sales.

2. Mobile Pay

A good restaurant mobile app will include easy payment options, whether they be for takeaway or sit-down meals. Customers can save their card information on the app. Then, the next time they place an order, their information will already be on file, allowing for a faster ordering experience.

By offering mobile pay, you will be catering to your millennial customer market. According to research by, 98% of 18 to 34 year-olds who’ve paid a bill on their mobile phone would be likely to do so again. Offering mobile payment options will keep your restaurant relevant to younger crowds.

3. Wait Times and Reservations

Mobile apps can provide customers with current wait time information and the ability to make reservations on their mobile phone. With wait time information readily available, customers can easily make dining decisions based on those wait times. In addition, with the mobile reservation function, customers can make reservations while en route to your restaurant. This not only reduces their wait time but also increases the efficiency of your restaurant.

4. Social Media Sharing

When you add a mobile app to your restaurant marketing plan, you can give your customers extra rewards for sharing on social media, like Instagram, Facebook, and Twitter. This is a great way to encourage customers to spread the word about your restaurant. It will help you to retain original customers as well as gain new ones.

5. Loyalty Programs

You can offer discounts on your mobile app to customers who regularly come to your restaurant and pay with the app. This encourages customers to continue using the app and also give them an incentive to keep coming back to your restaurant.

Get With It!


Now that you’re convinced that you need to be including a mobile app in your restaurant marketing plan, you may be wondering how to go about developing your app. We know the process can seem intimidating. But we promise, there’s nothing to fear! In fact, developing a mobile app for your restaurant has never been easier. Using a service like, an app can be designed easily to fit your brand.

Start promoting your restaurant and upping your sales. Get started on your mobile app today!