How Having a Restaurant App Can Help Drive Sales
You may not know it yet, but your secret sales weapon could be hiding in plain sight. Right on your customer’s smartphone.
Have you been wondering if investing in a restaurant app is a smart choice?
You know you have to keep your business growing. The restaurant business has a great potential for repeat sales. People have to eat, right? That’s probably one reason why you chose the industry.
But there are also high operating costs. So you may be thinking twice about investing in a mobile app. Think again. The food industry generates enormous revenues annually, and mobile apps can help you get a bigger slice of the pie.
The use of mobile apps is up by 70%. People like to use them. A mobile app would make your restaurant accessible to lots of new customers daily. Doesn’t it make sense to take advantage of the opportunity?
Check out the 5 Cs of restaurant apps below that help drive sales.
1. Convenience: Food at Your Fingertips
Everywhere you look, people are walking around with smartphones in hand. And it’s a sure bet they will eventually get hungry. Wouldn’t you want your app on their phone at the opportune time when the tummy growls?
It’s about convenience. We live in a hurry-up culture. There’s too much to do and too little time to do it. That’s why people value the ability to have their food waiting for them when they get to their favorite restaurant.
A mobile app generates new business. Its what people want. Taco Bell learned that quickly when their app was downloaded 2 million times in first four months.
Some 70 % of smartphone users look for restaurant menus on their phone, and that means more business for you.
That customer convenience can translate into more dollars in your bank account. Convenience encourages upselling. It’s easier to add extra items when you’re using an app.
Its convenient for the restaurant too. When your customer enters the order, there’s less chance of getting the order wrong. And automated payment processing conveniently processes the transaction and puts it directly into your account.
With a good restaurant app, ordering is fast, simple, and easy to navigate.
2. Customer-focus: Attract, Engage, Retain
Great sales strategies involve increasing customer satisfaction. That’s why mobile apps are designed with the customer in mind.
Since the introduction of television, visual stimulation has continued to be key to attracting and keeping audience attention. The more you engage your customers, the more times you can expose them to your brand. Customers need to see your brand at least 10 times to grow in recognition and loyalty to your brand.
Mobile apps have various features that attract, engage and help you retain your customers.
App features like social media interface, cross-selling, and push notifications increase interaction with your customers. These strategies boost sales through incentives and special offers.
Loyalty rewards programs show customers your appreciation for staying with you by offering them special deals and incentives.
According to a Harris poll, there are more than 2 billion loyalty reward programs in the U.S. And programs continue to be added. That may be because people form relationships with businesses and they want to feel appreciated.
Restaurant apps keep track of their eating preferences, which creates a sense of familiarity. This presents an opportunity to upsell your customers by offering deals you know they would like.
3. Community: Leverage Your Traffic
People eat. Your restaurant makes food. But did you ever consider that you can combine these two factors to convert your customers into your biggest asset? Your mobile app can make it happen.
Use your customers to boost your visibility. When people are talking about your business, you benefit.
Create a buzz with customer reviews on Yelp and other sites. A restaurant app can help to increase the number of positive reviews for your restaurant. More positive reviews increase your rating, and higher ratings result in more sales.
Mobile apps can carry your brand on social media to make sharing a restaurant experience quick and easy. And there’s nothing better than word of mouth advertising.
Repeat customers are important to the growth of your business. An app can help you keep customers coming back.
4. Customization: Build Your Brand
Mobile apps can be customized to strengthen and position your brand. Your brand is your reputation. It’s who you are and what you do best. Your app keeps track of your customer’s order preferences.
Here are some of the elements you can use creatively to emphasize your uniqueness:
- Business Logo
- Color Palette
- Photos of Menu Items
- Restaurant Theme
- Decor and Ambiance
- Brand Voice
A strong brand can be an effective selling tool for your restaurant. Your mobile app can help you make it happen.
5. Competition: Increase Your Reach
Competition is high in the restaurant business. A mobile app gives you a competitive edge by increasing your reach. The more people using your app, the higher the potential for growth.
A 2014 survey found that only 16% of restaurants had a mobile app, but half of the respondents said they planned to invest in mobile technology.The survey also found people ordering on mobile devices tend to spend more, almost twice as much as on-site customers.
So it makes perfect sense to consider getting on board with what appears to be a trend that will continue to grow. Especially among millennials. Millennials are clearly the frontrunners in restaurant app usage. Using a smartphone to transact business comes naturally for them.
Any way you look at it, investing in a mobile app is a smart move for getting ahead of the competition.
Mobile apps increase sales. And that’s the whole reason you’re considering getting one.
But it can do so much more for your business. Here are just a few benefits of investing in an app for your business:
- Attract and Retain Customers
- Build and Strengthen Your Brand
- Increase Your Competitive Edge
- Raise our Review Ratings
- Increase Your Reach
All of these strategies drive sales. So you may be thinking its time to learn more about a restaurant app for your business.
At Placebag, you or your team can create mobile apps that streamline the ordering process and offer lots of options based on your needs and creativity. If needed, we provide restaurant app design services as well.
To learn more about our app services, contact us.